What football’s growing popularity in North America means for 2026 World Cup...
In 2026, for the first time ever, the World Cup will be spread over three countries. Sixteen cities across the U.S., Canada and Mexico will host matches, giving brands and advertisers a chance to...
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U.S. sports fans push pause on their daily routines to watch the 2022 World Cup
Among many things, the arrival of this year’s World Cup validated the immense draw of live sports on traditional TV. While the appeal of live sports is widely known, this year’s U.S. viewership...
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Building brands with sports sponsorship
Learn how to calculate & compare ROI across all sponsorship investments, minimize brand risk and grow partnership value. Bridget Nelson, Head of Brand Performance and Audience Research at...
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The most influential athletes for the 2023 FIFA Women’s World Cup™
Who they are and what they could do for the sport’s future Interest in women’s football is growing fast. Excitement for the 2023 FIFA Women’s World Cup is up 7 percentage points from the 2019...
View ArticleWomen’s sports viewership on the rise.
How can broadcasters and sponsors fuel the momentum? Interest in women’s sports is growing at a meteoric pace. The 2023 NCAA tournament drew nearly 10 million viewers for the final game between Iowa...
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2023 Women’s World Cup tournament predictions
The why and how behind the who The 2023 Women’s World Cup is here and so are our predictions for which teams will advance and who will go on to take home the gold. Gracenote’s Head of Analysis Simon...
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The Big Ten effect: With 4 new football teams next year, the NCAA conference...
In addition to engaging millions of fans across the country, sports are big business, especially when it comes to television rights. And when we look at commercial opportunity, nothing tops...
View ArticleTops of 2023: Sports
Few things engage audiences like sports do, and 2023 did not disappoint. Headlines across the world of sports have been ample, and each of them raised the profile of sports to new heights with fans,...
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Evolving the measurement of sports events
Case study Evolving the measurement of sports events How World Athletics and Nielsen are setting up host cities for success Download the full study Case study Evolving the measurement of sports events...
View ArticleWebinar: How World Athletics is driving host city success beyond economic impact
Major sporting events have the ability to uplift entire cities, communities and economies. See how positive impact can be sustained long after the athletes and fans have left town. In this webinar you...
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Driving value through women’s sports
Webinar Driving value through women’s sports: spotlight on Google & WNBA Join Nielsen on Tuesday, June 25th, Noon ET Register now Webinar Driving value through women’s sports: spotlight on Google...
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What’s next for women’s sports: Fueling growth by proving value
Women’s sports are having more than just a moment. Thanks to a confluence of forces, elite womens’ sports are enjoying unprecedented highs across interest, viewership and attendance. This is a boon...
View ArticleTop brands are like Olympic athletes
Visa first partnered with the Olympics in 1986, Samsung in 1988, Coca-Cola in 1928. Talk about long-term brand building. Like Olympic athletes who train their whole lives for a moment in the...
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